One purchase, one product donated
The principle is simple. Keeping it honest is the actual work.
Where we stand: The model is prepared but not yet active. We are talking to social organisations; as soon as an agreement is in place, we will name the organisation, the quantity and the timeframe here. Until then: no donation promise, and no advertising with one.
How it works
You buy a set
Normally, at the listed price. The donated unit is part of our calculation, not a surcharge on top.
You choose the project
When ordering, you decide which organisation receives the donated set.
We deliver in batches
Once enough sets have accumulated, a delivery goes out — with photo, date and quantity on the transparency page.
Why this is needed is not stated here but shown in the figures: Water in figures
Sets donated
0sets
This number counts only products that have verifiably arrived at a partner organisation — not sold, not promised.
The model starts once the first partner is confirmed
We are in talks with social organisations in Germany and Europe. Only once an agreement is signed do we turn it into a promise. Until then, an honest zero stands here.
The criticism, before anyone asks
The 1+1 model has a reputation to lose. TOMS Shoes made it famous and was criticised for years: donated goods can undercut local traders, they solve no structural problem, and they mostly serve the buyer's good conscience. That criticism is fair. So here is what we do differently — and what we do not claim.
Doesn't this undercut local traders?
Our recipients are in Germany and Europe, not in countries with functioning local markets for these products. And the people who receive a set would not be a local trader's customers — there is simply no offer for them. We are not taking a sale away from anyone.
Does this solve a structural problem?
No. A shower set replaces no flat, no social policy and no water infrastructure. It makes one specific day more bearable. We claim no more than that — and no less.
Who decides who receives a set?
The organisations, not us. They employ people who know their clients. We deliver to the organisation and stay out of the distribution.
Do I get a donation receipt?
No. You buy a product, you do not donate — we make the donation. We cannot issue a tax receipt because we are not a registered charity. If you need one, donate directly to the organisation; we link to them on every project page.
How do I know the sets arrive?
The transparency page lists every delivery with date, quantity, recipient and proof. The counter on the home page reflects only these confirmed deliveries — never the orders. If a number is shown there, the goods have arrived.
Why does the counter show zero?
Because no partner agreement has been signed yet. We could extrapolate a number from orders — that would be a promise with nothing behind it. Once the first delivery goes out, this changes.